About us

Welcome to Shasak, your go-to destination for stylish and high-quality ethnic wear exclusively for men in India. Shasak, which means ruler, is more than just a brand - it's a celebration of men who conquer their lives.

At Shasak, we are passionate about providing men with a wide range of ethnic wear options such as ethnic shirts, long kurta, and short kurta for men.

Who is a Shasak?

We believe that every Shasak customer is a conqueror, someone who takes control of their life and strives for success every day. We encourage our customers to celebrate their everyday wins, no matter how small and inspire them to aim for their bigger goals.

Our mission is to empower men to use their clothing to express themselves, feel confident and celebrate every victory, no matter how big or small.


Our vision is to revolutionize the men's ethnic wear industry in India by offering a diverse range of high-quality, stylish clothing options that allow men to express their individuality and cultural pride. Through our brand, we aim to empower men to feel confident and comfortable in their own skin, and to celebrate their unique personalities and achievements.

Why do we exist?

Our journey began 2 years ago, with a group of friends who recognized the lack of high-quality, affordable ethnic wear options for men in India. Since then, we have become one of the leading men's ethnic wear brands in the country, with a loyal customer base that trusts us for our quality, style, and customer service.

At Shasak, we are committed to supporting local artisans and manufacturers who share our values of quality, sustainability, and ethical production practices. Every piece we sell is crafted with care and attention to detail, ensuring that you receive only the best.

Join us in celebrating every win, Use #IamShasak and share your winning moments with us on our socials so that we can share them with the rest of the world.